Br Sembiring, H. E., Dewi, R. and Tanjung, D. Y. H. (2026) “TikTok as a Driver of Digital Marketing Performance: Examining the Role of Content and Viral Marketing in Shaping Purchase Intention”, International Journal of Enterprise Modelling, 20(2), pp. 245–252. doi: 10.35335/int.jo.emod.v20i2.186.