BR SEMBIRING, H. E.; DEWI, R.; TANJUNG, D. Y. H. TikTok as a Driver of Digital Marketing Performance: Examining the Role of Content and Viral Marketing in Shaping Purchase Intention. International Journal of Enterprise Modelling, [S. l.], v. 20, n. 2, p. 245–252, 2026. DOI: 10.35335/int.jo.emod.v20i2.186. Disponível em: https://ieia.ristek.or.id/index.php/ieia/article/view/186. Acesso em: 2 jun. 2026.