Br Sembiring, H. E., Dewi, R., & Tanjung, D. Y. H. (2026). TikTok as a Driver of Digital Marketing Performance: Examining the Role of Content and Viral Marketing in Shaping Purchase Intention. International Journal of Enterprise Modelling, 20(2), 245–252. https://doi.org/10.35335/int.jo.emod.v20i2.186